I oversaw the brand’s full visual design—from packaging and signage to photography, styling, and print production. A highlight of my role was collaborating with Agnes Studio to redesign the shop’s nearly 20-year-old pint and quart containers, creating fresh packaging that modernized the brand while reflecting its fun, vibrant spirit. Alongside leading the creative vision with Mike and Pete Mitchell, I also manage the shop’s social media and website, ensuring a cohesive, welcoming brand experience both in-store and online.