A container of chocolate ice cream with a light blue and white label, surrounded by abstract pastel-colored shapes in shades of green, beige, and gray against a light green background.

Mitchell’s Ice Cream

Creative Direction

Art Direction

Photography

Styling

Signage

Packaging

Social Media Content

I oversaw the brand’s full visual design—from packaging and signage to photography, styling, and print production. A highlight of my role was collaborating with Agnes Studio to redesign the shop’s nearly 20-year-old pint and quart containers, creating fresh packaging that modernized the brand while reflecting its fun, vibrant spirit. Alongside leading the creative vision with Mike and Pete Mitchell, I also manage the shop’s social media and website, ensuring a cohesive, welcoming brand experience both in-store and online.

Lemon ice cream in a waffle cone with lemon wedges on a yellow background.
A glass dish with a scoop of vanilla ice cream on top, set against a beige background.
A dessert in a glass dish with whipped cream, caramel sauce, pecans, a cherry, and a cookie, with decorative dried flowers and a white pumpkin on a peach-colored surface.
Hand holding a spoon over two bowls of vanilla and cookies and cream ice cream on a pink background, with a vase of pink carnations and greenery to the right.
Ice cream shop or bakery with children and adults standing in line, smiling and interacting, with a freezer displaying cakes and pies in the background.
A scoop of cookies and cream ice cream on a light blue background.
A cup of chocolate vegan ice cream with a smooth texture, placed on a beige surface with circular text around it reading 'Vegan Chocolate Truffle' and related flavors.
A mint green surface with several snowball cookies dusted with powdered sugar and a scoop of ice cream in the center.
Two ice cream cones with chocolate ice cream surrounded by raspberries and pieces of dark chocolate on a purple background.
A reusable shopping bag featuring a teal background with white text and smiley face designs. The text includes phrases like "It's a good day for ice cream" and "Mitchell's Land Homemade Cleveland."
Pair of gray socks with colorful ice cream cone and circle patterns, and the label 'Mitchell's Cleveland' at the top.
Blue sweatshirt with the words "Ice Cream" in colorful letters on the front, laid flat on a light blue background.
Blue knit beanie hat with a pom-pom on top and rainbow-colored embroidered text reading 'ICE CREAM' on the front, on a light green background.
Green sweatshirt with white printed text that reads 'Official ice cream taster' lying on a light gray background.
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