Design
Design is the foundation of in the hyphen.
The studio works with brands, businesses, and collaborators to build thoughtful visual identities and creative systems that feel intentional, culturally aware, and authentic to each story.
The focus is on hospitality, lifestyle, and community-centered brands — people and projects that value design as a way to communicate meaning and build connection.
Design Services
My design practice focuses on brand identity, art direction, and visual storytelling that feel authentic, intentional, and true to each brand. I primarily work with small businesses and cultural brands that value experience, community, and meaningful visual presence.
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Brand Identity Systems
Brand Guidelines
Visual Language Development
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Look books
Editorial Layouts
Print Collateral
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Campaign Assets
Social Media Graphics
Digital Marketing Materials
Launch Visuals
Promotional Design
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Ongoing Retainers
Creative Consulting
Cross-disciplinary collaborations
Cultural + experiential projects
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Flexible, long-term design support for brands that need continued creative direction and evolving visual assets. This includes retainer-based design, collaborative projects, and consistent visual refinement as the brand grows and develops.
A Thoughtful Design Practice
Understanding the Purpose
Getting to know the project through conversation, intention, and relationship-building.
Intentional Research
Curiosity-led research rooted in wonder, play, and cultural awareness.
Planing with Purpose
Strategic direction and thoughtful visual foundations aligned with the brand’s story.
Bridging Vision into Design
Collaborative refinement and intentional execution that transforms ideas into authentic, lasting design systems.
Past Projects
Let’s Work Together
If you're interested in working together, complete the form with a few details about your project.
I’ll get back to you within the week.